They permit you to be intentional concerning what you want your material to be located for and what terms you require to optimize your pages for. Additionally, the key words (and content subjects) you include in your strategy ought to show the phase of the advertising and marketing channel that your buyer is in. Likewise called link structure, Off-

They permit you to be willful about what you desire your web content to be found for and what terms you require to maximize your web pages for. Furthermore, the search phrases (and content topics) you contribute to your method needs to reflect the stage of the advertising channel that your customer remains in. Also called link building, Off-Page SE